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Research papers

"Un-mommed": Can moms and their families survive?

This presentation is based on a groundbreaking study of what happens when moms take a 48-hour time-out with quantitative follow-up.

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jane Gould, Andrea Strauss, Wynne Tyree
Company: Viacom International Media Networks
September 13, 2012
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Citation

Gould, Strauss and Tyree (2012a, September 13). "Un-mommed": Can moms and their families survive?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-un-mommed-can-moms-and-their-families-survive-


Research papers

Kids, parents and the retail shopping dynamic

This paper highlights kids' influence on retail selection and then compares and contrasts their motivations behind these selections with those of parents. The in-store shopping experience (including family dynamics, the impact of signage and special...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Andrea Strauss, Maria Caraballo, Keisha Wright, Marsha E. Williams
Company: Viacom International Media Networks
April 19, 2005
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Citation

Strauss, Caraballo, Wright and Williams (2005a, April 19). Kids, parents and the retail shopping dynamic. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/kids-parents-and-the-retail-shopping-dynamic